If you want to be successful in the real estate industry, it’s important to have a strong marketing strategy. There are a number of ways you can market your business, and the best approach depends on your goals and target audience. This guide is here to give you a few ideas to boost your reach.
The 5 Best Ways to Market Your Real Estate Business to New Clients
Check out the five best ways to reach new clients as a real estate agent:
- Have a strong online presence
- Get involved in your local community
- Connect with other real estate professionals
- Use social media to reach potential clients
- Advertise your business using traditional methods
Here’s a closer look at each.
Tip #1 for Reaching New Real Estate Clients: Have a Strong Online Presence
We’re well into the 21st century, which means everyone who’s anyone is online – but it takes more than a webpage to reach prospective clients. Having a strong online presence means being involved in a variety of platforms and being consistent with your branding.
The first step is to make sure your website is up-to-date, easy to navigate, and informative. You want potential clients to be able to find what they’re looking for without getting frustrated and leaving. This means having clear calls to action, like contact information and links to your listings.
Your website should also be mobile-friendly, since most people do their online browsing on their phones. If your site isn’t optimized for mobile, you’re likely losing out on a lot of traffic.
In addition to having a great website, you should also be active on social media. Platforms like Facebook, Twitter and Instagram are perfect for promoting your listings, sharing industry news and connecting with potential clients. Just make sure you’re consistent with your branding across all of your channels.
Related: How to ask for reviews and testimonials from past clients
Tip #2 for Reaching New Real Estate Clients: Get Involved in Your Local Community
One of the best ways to get your name out there is to get involved in your local community. There are a number of ways you can do this, but one of the most effective is to partner with local businesses. For example, you could team up with a home improvement store and offer discounts to clients who are looking to renovate their new home.
You can also get involved with local charities and non-profit organizations. This is a great way to give back to the community and show potential clients that you’re more than just a real estate agent – you’re someone who cares about making a difference.
Finally, you can host events like open houses and meet-and-greet parties. These are great opportunities to meet potential clients and show them what you have to offer.
Tip #3 for Reaching New Real Estate Clients: Connect with Other Real Estate Professionals
One of the best ways to reach new clients is by networking with other real estate professionals. Attend industry events, join professional organizations, and get involved in local board of REALTORS®. Not only will this help you meet new people, but it will also give you the chance to learn about the latest industry trends.
You can also connect with other professionals by writing articles for industry publications or speaking at conferences. This is a great way to show your expertise and reach a larger audience.
Related: Should you run social media ads?
Tip #4 for Reaching New Real Estate Clients: Use Social Media to Reach Potential Clients
Social media is one of the most powerful tools you have at your disposal. It’s a great way to connect with potential clients, promote your listings, and share industry news. Platforms like Facebook, Twitter and Instagram are perfect for reaching a wide audience without spending a lot of money. Just make sure you’re using social media effectively; this means creating engaging content, using relevant hashtags, and sharing useful information. You should also make sure you’re being active on a variety of platforms so you can reach the maximum number of people.
Tip #5 for Reaching New Real Estate Clients: Advertise Your Business Using Traditional Methods
In addition to online marketing, you should also use traditional methods to reach potential clients. This includes things like print advertising, direct mail, and TV or radio commercials. While these methods may cost more money, they can be very effective in reaching a wide audience. You should talk to your broker about the types of advertising that may be best for you – and if you’re with a broker that won’t talk to you about advertising, it may be time to make a change.
Related: 4 great reasons to update your real estate website for 2023
Ready to Explore Your Career With Benchmark Realty, LLC?
If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:
- Three simple broker plans, all with 100 percent commission
- Cutting-edge marketing tools and consistent training, all free to you
- 24/7 access to any Benchmark office
- No franchise fees, no desk fees and no technology fees
When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.
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