If you’re a real estate agent, you know that getting your name out there is more than half the battle – and one great way to do that is to start a real estate podcast. Though it may sound complicated, it’s a lot easier than you may think (and you may even have some fun doing it). This guide explains how to start a real estate podcast and how to make it incredibly successful.
Why Start a Real Estate Podcast?
A real estate podcast is a great way to get your name out there and attract new clients. Here are a few reasons why starting a real estate podcast may be the best decision you ever make:
You can reach a wider audience: Fewer people read newspapers or watch the evening news now than ever before, but podcasts are exploding in popularity.
You can establish yourself as an expert: A great way to build trust with potential clients is by establishing yourself as an expert in your field – and a podcast is the perfect platform to do that.
You can build relationships with other experts: By interviewing other experts in the real estate field (or related fields), you can not only learn a lot yourself, but also forge relationships that could be beneficial down the road.
You can have fun: If you love real estate and love talking about it, starting a podcast may be just the outlet you need. It’s a great way to connect with like-minded people and have some fun in the process!
Related: The right way to ask for real estate reviews and testimonials
What You Need to Get Started
Getting started as a real estate podcaster is simpler than you may think. Here’s what you need to get started:
- A microphone: You don’t need the most expensive microphone out there, but you’ll want something of decent quality so your listeners can hear you clearly.
- An audio editor: There are a number of great (and free) audio editors out there, like Audacity, that will help you edit your podcast to perfection.
- A hosting platform: There are many podcast hosting platforms to choose from, including Spotify.
- A quiet recording space: You’ll want to find a quiet place to record your podcast so that background noise doesn’t interfere with your audio.
Related: All about running social media ads for real estate professionals
How to Create Content for Your Podcast
Coming up with content ideas is a lot like thinking up ideas for your real estate blog. Here’s how you can come up with topics:
- Share your knowledge: One great way to fill up your podcast is by sharing your expertise with your listeners. You can do this by answering common questions, providing tips, or offering advice.
- Interview experts: Another fantastic way to fill up your podcast episodes is by interviewing experts in the field – whether they’re real estate agents, mortgage brokers, or even just home improvement specialists.
- Share your stories: If you’ve been in the business for awhile, you likely have a number of stories to share – whether they’re funny, heartwarming, or educational.
- Keep it short and sweet: Remember that people’s attention spans are shorter than ever before, so try to keep your episodes under 30 minutes if possible.
- Make it engaging: The key to any successful podcast is engagement – so make sure you’re mixing things up and keeping your listeners hooked episode after episode.
Related: 4 great reasons to update your real estate website this year
How to Market Your Podcast
After you have a few episodes under your belt, it’s time to start marketing your podcast so you can attract new listeners. Here are a few ideas:
- Create social media accounts: The first step is to set up social media accounts for your podcast so you have a place to promote it. Facebook, Twitter, and Instagram are all great options.
- Use hashtags: Hashtags are a great way to connect with people who are interested in the same thing as you – which, in this case, is real estate. Use relevant hashtags on all of your social media posts promoting your podcast.
- Leverage your existing networks: Tell your friends, family members, colleagues, and anyone else you know about your new podcast and ask them to spread the word.
- Run ads: You can also use paid advertising to promote your podcast. Facebook and Instagram ads are a great option, as you can target people who are interested in real estate.
- Be a guest on other podcasts: A great way to get exposure for your own podcast is by being a guest on other people’s podcasts. This will help you reach a whole new audience.
Related: 7 marketing ideas for REALTORS® that nobody else is using
5 Tips for Creating a Successful Real Estate Podcast
If you’re thinking about starting a real estate podcast, here are five tips to help you make it successful:
- Keep it focused: When it comes to choosing a niche, it’s important to focus on a specific topic so that you can attract listeners who are interested in that particular thing. For example, rather than just talking about real estate in general, you could focus on a specific type of real estate, like commercial or investment properties.
- Keep it consistent: One of the most important things you can do for your podcast is to release new episodes on a regular basis. This will help you build up a loyal following of listeners who can’t wait to tune in each week.
- Make it professional: Even though podcasts are a relatively informal medium, it’s important to make sure your audio quality is good and that you’re presenting yourself in a professional manner.
- Promote, promote, promote: In order to attract new listeners, you need to promote your podcast everywhere you can. Leverage social media, run ads, and be a guest on other podcasts to get the word out.
- Have fun: Last but not least, remember to have fun with it! If you’re passionate about real estate and you’re enjoying yourself, that will come across in your episodes and make for a successful podcast.
Ready to Explore Your Career With Benchmark Realty, LLC?
If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:
- Three simple broker plans, all with 100 percent commission
- Cutting-edge marketing tools and consistent training, all free to you
- 24/7 access to any Benchmark office
- No franchise fees, no desk fees and no technology fees
When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.
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