It’s no secret that real estate professionals need reviews and testimonials to attract new business. However, many agents are unsure of how to ask for them from past clients. This guide provides tips on the best ways to request reviews and testimonials from former clients.

How to Ask for Reviews and Testimonials From Past Real Estate Clients

As a real estate professional, it’s important to have a strong online presence. A large part of that is having positive reviews and testimonials from past clients. These can be posted on your website, social media accounts, and third-party sites like Google and Yelp.

Reviews and testimonials give potential clients confidence in your abilities as an agent, and can help you attract new business.

However, asking for reviews and testimonials can be tricky. You don’t want to come across as pushy or needy, but at the same time, you need to make sure your clients know that you would appreciate their feedback.

The best way to ask for a review or testimonial is to simply send a polite email or message asking if they would be willing to leave one. You can even include a link to where they can leave the review or testimonial.

It’s important to make it clear that you’re not looking for a positive review or testimonial – just an honest assessment of your work. This will help ensure that the review or testimonial is genuine and helpful to potential clients.

If you’re not sure how to word the request, here’s a template you can use:

Hi ____,

I hope you’re doing well! I wanted to reach out and see if you would be willing to leave me a review or testimonial. I’m always looking for ways to improve my business, and hearing from past clients is very helpful.

If you’re interested, here’s a link to where you can leave a review: ____

Thanks so much for your time, and I hope to hear from you soon.



This simple request will let your past clients know that you would appreciate their feedback, without being too pushy or needy. And if they’re not interested, they can simply ignore the message.

Remember, the key is to be polite and respectful – your past clients will be more likely to leave a positive review or testimonial if they feel like you appreciate their business.

Related: How to turn leads into clients through email marketing

Does Anyone Really Read Real Estate Agent Reviews or Testimonials?

Prospective buyers nearly always read agent reviews (77%) and testimonials (80%) when selecting an agent, according to’s 2018 Consumer Housing Trends Report.

Furthermore, 62% of respondents said that positive online reviews made them more likely to use a particular agent, and 60% said that negative online reviews would make them less likely to use an agent.

This shows that reviews and testimonials can have a significant impact on your business – so it’s important to make sure you’re getting them from past clients.

How Soon Should I Ask for Reviews or Testimonials?

It’s generally best to wait at least a few days or weeks after working with a client before asking for a review or testimonial. Asking on closing day may come across as being pushy, and you don’t want to put your clients in a position where they feel like they need to write a positive review or testimonial.

Of course, there will always be exceptions to this rule – if you have a client who is particularly happy with your work, feel free to ask for a review or testimonial right away. Likewise, if you’ve forgotten to ask in the past but have a former client who reaches out to you with a question, go ahead and ask now!

Ready to Explore Your Career With Benchmark Realty, LLC?

If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:

  • Three simple broker plans, all with 100 percent commission
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  • No franchise fees, no desk fees and no technology fees

When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.

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