If you’re looking for ways to stand out in a competitive field, you’re already a cut above the rest – and you probably already know that you need to go above and beyond, doing things that no other agent is doing. This guide you seven innovative marketing ideas specifically for REALTORS so you can earn more business.
7 Innovative REALTOR Marketing Ideas That Nobody Else is Using
Check out these seven great ideas that most agents never use:
- Film explainer videos for TikTok, YouTube or other social media
- Highlight local attractions on your blog
- Get creative with your cards
- Give memorable closing gifts
- Think about working with influencers
- Answer questions on social media before people ask
- Sponsor local festivals, teams and school events
Here’s a closer look at each.
Innovative REALTOR Marketing Idea #1: Film Explainer Videos for TikTok, YouTube or Other Social Media
If you’re not using social media to market yourself as a REALTOR, you’re missing out on a huge opportunity. Platforms like TikTok and YouTube are incredibly popular, and they’re only going to become more so in the future. But what kind of content should you post?
One great idea is to film explainer videos. These are short videos (usually less than a minute) that explain something about the real estate industry, the home-buying or selling process, or offer some tips for first-time buyers or sellers. Not only will these videos be helpful for your audience, but they’ll also help to establish you as an expert in your field – which is great for business.
Innovative REALTOR Marketing Idea #2: Highlight Local Attractions on Your Blog
If you have a blog (and you should), make sure to highlight local attractions and businesses. This is a great way to show your clients and potential clients that you’re familiar with the area and that you’re invested in the community. It’s also a great way to get some free publicity for local businesses – which is always appreciated.
Innovative REALTOR Marketing Idea #3: Get Creative With Your Cards
If you have a standard business card that you’re happy with, that’s fine – but you need to know that there are great alternatives out there. Consider printing your information on seed packs and passing them out while you tell people, “Scatter these wildflower seeds in your new backyard” or otherwise thinking outside the lines. There are dozens of fabulous card styles that nobody else in town is using, so though it seems like a small way to stand out, it’s definitely a great way to make you more memorable.
Innovative REALTOR Marketing Idea #4: Give Memorable Closing Gifts
When you close a deal, it’s customary to give your clients a small gift. But instead of giving them a boring mug or pen with your name on it, put some thought into it and give them something they’ll really remember and appreciate – like tickets to a local show or a gift certificate to their favorite restaurant. A small watercolor painting of their new home, a live plant or anything tangible is a safe bet.
Innovative REALTOR Marketing Idea #5: Think About Working With Influencers
Influencer marketing is a huge industry, and it’s only going to become more popular in the coming years. If you’re not familiar with the concept, influencer marketing is when businesses work with popular social media users to promote their products or services. It’s a great way to reach a wider audience, and it can be very effective. See if you can link up with a local influencer to do a short explainer video or home tour; you may be surprised at how much attention your name gets. (Just remember that many influencers charge!)
Innovative REALTOR Marketing Idea #6: Answer Questions on Social Media Before People Ask
One great way to show that you’re an expert in your field is to answer questions on social media before people even ask them. You know what prospective clients always ask you, so get ahead of the curve and create some social media posts in this format:
Q: Do I really need mortgage preapproval before I start house-hunting?
A: Yes! Here’s why…
Innovative REALTOR Marketing Idea #7: Sponsor Local Festivals, Teams and School Events
Many towns and cities have local festivals, sports teams, and school events that are always looking for sponsors. This is a great way to get your name out there, and it’s also a great way to show your support for the community. You can sponsor an event outright, or you can simply donate some of your time or resources. Either way, it’s a win-win.
Ready to Explore Your Career With Benchmark Realty, LLC?
If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:
- Three simple broker plans, all with 100 percent commission
- Cutting-edge marketing tools and consistent training, all free to you
- 24/7 access to any Benchmark office
- No franchise fees, no desk fees and no technology fees
When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.