If you’re like many real estate agents, you’re always on the lookout for new business. Check out these seven amazing tips that can help you pick up new clients this year.
7 Hot Tips for Picking Up New Clients This Year
As a real estate agent, you know that staying busy is key to your success. Here are seven tips that can help you earn more business this year and every year:
- Ensure that your website is optimized for search engines and users
- Make the most of your social media presence
- Sponsor a community event
- Use print marketing materials, such as business cards and postcards
- Give subject matter expert presentations to local groups
- Volunteer your time
- Keep in touch with past clients
Here’s a closer look at each.
Tip #1 for Picking Up New Real Estate Clients This Year: Ensure that your website is optimized for search engines and users
Your website is one of your most powerful marketing tools, but if it’s not optimized for search engines, you could be missing out on valuable leads. Make sure your site is using the latest SEO best practices, including keyword research and metadata optimization. And don’t forget about the user experience! Your website should be easy to navigate and offer valuable content that will keep visitors engaged.
Related: 9 amazing video marketing ideas for real estate agents
Tip #2 for Picking Up New Real Estate Clients This Year: Make the most of your social media presence
Make sure your social media presence is top notch this year if you want to attract new real estate clients. post regularly, interact with potential clients, and make sure your profile is up-to-date and informative. You never know when someone will come across your profile and decide to give you a call! Many agents choose to hire social media professionals to run their accounts for them.
Tip #3 for Picking Up New Real Estate Clients This Year: Sponsor a community event
Your third tip for picking up new real estate clients this year is to sponsor a community event. Doing so will not only put your name out there, but it will also show that you’re invested in the area. This is a great way to introduce yourself to potential clients and build relationships with those who might need your services down the road.
Related: 5 brilliant branding tips for real estate agents
Tip #4 for Picking Up New Real Estate Clients This Year: Use print marketing materials, such as business cards and postcards
When you meet someone new, be sure to hand them your business card so they have your contact information. You can also use postcards to promote your services in a specific area or neighborhood. Real estate agents who use print marketing materials are more likely to succeed in attracting new clients.
Tip #5 for Picking Up New Real Estate Clients This Year: Give subject matter expert presentations to local groups
If you’re looking to pick up new real estate clients this year, consider giving presentations to local groups on topics related to your business. Not only will this help you build your reputation as an expert in your field, but it can also be a great way to generate leads and connect with potential customers.
To get started, research groups in your area that might be interested in your topic, and reach out to see if they’d be open to you giving a presentation. Once you have a few confirmed dates on the calendar, start preparing your presentation. Be sure to focus on providing value and practical information that attendees can use, and make sure to promote your business at the conclusion of your presentation.
Related: 3 things REALTORS® can do right now to grow their businesses
Tip #6 for Picking Up New Real Estate Clients This Year: Volunteer your time
This year, make a resolution to volunteer your time and energy to a worthy cause. Not only will you feel good about giving back, but you’ll also be making valuable connections with people who might need your real estate services in the future. Whether you choose to work with a local charity or non-profit organization, or get involved with a community service project, giving your time to help others is a great way to attract new clients.
Tip #7 for Picking Up New Real Estate Clients This Year: Keep in touch with past clients
You should keep in touch with past clients for a few reasons. First, they may need your services again in the future. Second, they can provide you with referrals. Third, they can offer you feedback on your performance. Lastly, staying in touch with past clients shows that you are professional and attentive to your business relationships.
There are a few different ways to stay in touch with past clients. You can send them periodic updates on the real estate market, news about your business, or just a general update on what you’ve been up to. You can also invite them to events that you are hosting or speaking at in the future. Whatever method you choose, make sure that you are consistent in your communication.
Related: 7 social media marketing tips to supercharge your business this year
Ready to Explore Your Career With Benchmark Realty, LLC?
If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:
- Three simple broker plans, all with 100 percent commission
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- 24/7 access to any Benchmark office
- No franchise fees, no desk fees and no technology fees
When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.
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