As a real estate agent, it’s up to you to differentiate yourself from other agents – in fact, that’s the best way to grow your business. You can do that through branding, which this guide explains.
What is Branding?
Branding is all about creating an identity for your business – an identity that makes a promise to the clients who work with you. Through your brand’s identity, your prospective clients will understand what to expect from you; it’s also how they’ll recognize your business. It’s about far more than just your logo, though. It’s about the experience your clients will have when they work with you.
5 Brilliant Branding Strategies for Real Estate Agents
Check out these five brilliant branding strategies you can use as a real estate agent:
- Get a great logo
- Come up with a tagline
- Find your voice
- Integrate everything
- Stay true to your brand – and be consistent
Here’s a closer look at each.
Real Estate Agent Branding Tip #1: Get a Great Logo
Every recognizable brand has a great logo – something that makes a connection with clients and customers. Your logo should have something to do with your profession, such as a house or a key (or something more creative), and it should be something that your clients can connect directly with you. You don’t have to spend a fortune on logo design, either. There are a number of websites where logo designers offer their services, such as fiverr.com, where you can spend less than $100 on a logo you’ll love.
Real Estate Agent Branding Tip #2: Come Up With a Tagline
Think of all the big brands that you recognize just by their slogans or taglines. Do you recognize any of these?
- “Just do it.”
- “A diamond is forever.”
- “The ultimate driving machine.”
- “You’re in good hands.”
- “What’s in your wallet?”
- “Snap! Crackle! Pop!”
- “Can you hear me now?”
- “Breakfast of champions.”
There’s a good chance that you do – and that means these companies’ taglines and slogans are effective. (And if you were wondering, here are the answers from top to bottom: Nike, De Beers, BMW, Allstate, CapitalOne, Rice Krispies, Verizon, and Wheaties.)
Coming up with a slogan or tagline may not be easy, but it’s definitely worthwhile. If you repeat it across your marketing materials, it’ll stick in prospective clients’ heads – and that’s exactly what you need it to do.
Real Estate Agent Branding Tip #3: Find Your Voice
Your brand’s voice is the way you express yourself to prospective clients. Whether it’s through comedy, a heavy focus on sellers’ profits or buyers’ best interests, one of your real estate designations, or even a specialty area (such as one agent we know who focuses almost exclusively on helping buyers with pets), it’s important to develop a singular voice you use in all your communications. It applies to everything you write, including the content on your website, as well as all the visual imagery associated with your brand.
Real Estate Agent Branding Tip #4: Integrate Everything
It’s very important that your logo, your slogan or tagline, and the voice you’ve chosen to use are all working in synergy. Include everything on your real estate website, your business cards, and all communications that leave your office. The idea is tying together those three things so people automatically think of you when they encounter any one of them.
Real Estate Agent Branding Tip #5: Stay True to Your Brand – and Be Consistent
Never go off-brand. Consistency is the key in establishing your brand, and that means no matter what you do, you should have your brand goals in mind.
Ready to Explore Your Career With Benchmark Realty, LLC?
If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:
- Three simple broker plans, all with 100 percent commission
- Cutting-edge marketing tools and consistent training, all free to you
- 24/7 access to any Benchmark office
- No franchise fees, no desk fees and no technology fees
When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.