If you’re like most REALTORS®, you know that your personal brand is important – but what tools are you using to strengthen it? This guide explains the three essential branding tools every agent needs in their corner.
3 Essential Branding Tools Every Agent Needs to Use
There are literally millions of real estate agents in the U.S., and thousands in Tennessee alone – so building your personal brand is incredibly important. Your personal brand is what makes clients want to work with you (rather than any of the other few thousand agents in the area). But to build a personal brand, you need the right tools… and you need to know how to use them. Here are three essentials that can make you stand out from everyone else:
- A professional website that lets people connect with you
- A great social media presence
- Insta-worthy marketing materials
Here’s a closer look at each.
REALTOR Branding Tool #1: A Professional Website
Every real estate agent needs their own website. Of course, it’s helpful to use a broker’s website, but having a website of your own where you can direct prospective clients shows professionalism and class. But not just any website will do. You need a website that reflects your personal brand and that’s easy to navigate. That means your site needs to be professionally designed and built, as well as pull listings from the MLS and feature several opportunities for your clients to contact you.
Even then, you need to take things a step farther by investing in search engine optimization. Search engine optimization is the art Of making sure your website shows up in search results. That way, then prospective buyers are looking for information, they find you – and once they’re on your website, your content convinces them that you are the only professional they want to work with.
REALTOR Branding Tool #2: A Great Social Media Presence
Somewhere in the neighborhood of 223 million people in the United States have social media accounts, and many of them use those accounts daily. As a real estate agent, you need to have a strong social media presence that helps you connect with your prospective clients where they are: scrolling through their phones.
Your social media presence isn’t just about buying and selling homes. It’s also about letting clients get to know you so they can decide that they want to work with you. That means you need to post regularly, share content from other pages that your clients may find useful, and interact with people who like, comment and share your posts. Some top producers hire social media management teams to handle all of these tasks for them; others use automated posting tools that enable them to take a more hands-free approach. Either way, the best way to get ahead and capture new clients is to have a strong social media presence that directs people to your professional website.
REALTOR Branding Tool #3: Insta-Worthy Marketing Materials
All your marketing materials should be coordinated with one another period that means whether you’re creating postcards, business cards or social media posts, you should have one brand theme and stick with it.
You can use online tools such as Canva to create templates you can use across all your marketing materials. At minimum, everything you print or share online needs to have your website address, your name, your brokerage’s name and your contact information.
Pro Tip: Make sure you follow all the National Association of REALTORS®’ rules when you put together your marketing materials. You can find NAR’s logo and trademark rules here.
Ready to Explore Your Career With Benchmark Realty, LLC?
If you’re an agent who’s ready to explore your options with a brokerage that has your back, discover Benchmark. Take a few moments to learn about our company and what we offer – including:
- Three simple broker plans, all with 100 percent commission
- Cutting-edge marketing tools and consistent training, all free to you
- 24/7 access to any Benchmark office
- No franchise fees, no desk fees and no technology fees
When you’re ready, apply to join the Benchmark family. With offices all over Middle Tennessee, including Nashville, Clarksville, Cool Springs, Murfreesboro and Hendersonville, there’s a place for you to be better… Be Benchmark.